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Specification:
Click to watch the video below and then answer the questions:
When will the UK reach peak Aldi and Lidl?
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Analyse the tactics used by discounters such as Aldi and Lidl which have contributed to their success
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Assess the importance of selling a range of ‘premium products’ to a supermarket such as Lidl
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Aldi and Lidl are private limited companies. Do you agree that that this business structure always acts as a ‘tremendous strength’ for a business in the supermarket industry?
Peter McGinn, Harton Academy